Symphony’s mid-range smartphones were struggling to gain traction in a competitive Dhaka market. While their Meta Ads generated clicks, the conversion rate was abysmal, and ROAS hovered around 0.9x. The brand had the product, but not the strategy to turn attention into sales.
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We started with a deep audience analysis to understand who truly buys mid-range smartphones. This included behavioral segmentation, income profiling, and interest mapping. Then we layered creative storytelling into ad formats: carousels highlighting features, short videos showcasing user experiences, and testimonial-driven posts.
Execution Highlights:
Launched 15 highly-targeted ad variations, testing headlines, visuals, and CTAs.
Developed lookalike audiences from high-value buyers.
Retargeted users who viewed products but didn’t purchase with dynamic ads, including limited-time discounts.
The Results:
ROAS skyrocketed from 0.9x → 4.2x
CTR increased 3.5x, meaning more qualified traffic clicked ads
Monthly sales surged 220%
Optimized ad spend, cutting wasted budget by 40%
Takeaway:Â With precise targeting and storytelling-driven creatives, social media can transform from a cost center into a predictable revenue engine.
From strategy to execution, every campaign we create is built to generate leads, boost sales, and grow your business.
No bloated retainers. No excuses. Just results.
